5 good reasons to invest in big data

The “data explosion” is no longer a fad, with companies of all sizes generating more data than ever before. This applies not only to the digital giants such as Google and Facebook, but also to smaller companies in almost all industries. We live in a world where data has replaced oil as the new “black gold”. It is a resource that over time will have an ever greater impact on our economy and our way of life. Big data has become one of the most important topics in recent years, and it’s easy to see why. With the continuous growth of digital services and connected devices, the volume, variety and speed of data has increased exponentially in almost all industries.


Understanding Big Data

Without data, there are no insights, no metrics, no facts for decision-making. Data is the raw material that companies use to drive productivity, innovation and growth. Big data involves large amounts of data that require special attention due to the nature of the source, speed and variety. This is not a standard Excel workbook with 1,000 rows of data. Rather, it is 100,000 lines coming in real time from real sources on the Internet such as websites, sensors, mobile devices, satellites and others.

Big data in the business world

Companies create, collect and store an unprecedented amount of data. The sheer amount of data is breathtaking, but it also offers new and exciting opportunities for businesses. Trends show a significant increase in stored, processed and transmitted data, which is a direct indicator of the rise of big data. Big data has become an important topic in the business world and will remain so in the foreseeable future. According to Mike Snyders, CEO of Pixar, “every day more information flows through the Internet than the entire book collection of the New York Public Library. Every two days more information is created than has been retrieved throughout human history.

5 good reasons to invest in big data

There are many reasons to invest in big data, but these are the ones that stand out. – Insight – By 2020, an average company will generate an incredible 2.5 quintillion bytes of data, which is about ten times more than the total amount of data produced around the world in 2017. Data is the fuel for insight and execution, and investing in big data gives companies the tools they need to process and analyze huge amounts of information to gain valuable insights. – Innovation – Data is the foundation for innovation in all industries, and a company capable of collecting and analyzing data at scale can be one step ahead of the competition. By investing in the right tools and infrastructure, companies are able to keep up with the ever-growing amount of data. – Growth – Companies that are able to effectively analyze their data can gain significant advantages over their competitors. Data enables companies to make better decisions, identify new growth opportunities and increase customer satisfaction. – Customer Experience – The more you know about your customers, the more you can do to meet their needs and exceed their expectations. An outstanding customer experience is critical to building long-term relationships and loyalty.

3 things to consider when investing in big data

– Data source: Where does your data come from? Are they generated by sensors, machines or people? Whatever the source, make sure it can be digitized and turned into actionable information. – Data flow: How do you get your data from source to end users? Which channels do you use and at what speed? You need to consider the different types of data usage and ensure that access to the data is fast and efficient. – Data storage: How do you store your data? Is it structured and unstructured? Where is it stored? To ensure your data is secure, you need to find the right storage solution for your business.

Create a culture of experimentation and transparency

Data is an essential part of a successful business, but it’s often difficult to know how to best use it. The key to unlocking the power of data is experimentation. You need to be able to try new ideas, collect data and learn from it. Successful companies create a culture of experimentation and transparency. They encourage their employees to try new things and accept failures as a necessary part of the process. They also make data as accessible as possible so that employees can easily analyze their results and draw insights from them. In recent years, the use of data and experiments has increased enormously, but there is still a lot of room for improvement. In most companies, the data is still kept in isolation and is only accessible to a few people. They make the data their secret sauce, which is good for their business, but not for the industry.

Be careful with your storage options

The right storage solution depends on the type of data you collect and how you want to access it. Some types of data can be stored in real time, while others can be stored in stacks. Data streams include log files, clickstreams, application performance monitoring, machine data, sensor data, and more. The main difference between these types is that log files are continuously generated and usually contain a record of activities performed on a system, application, or service. Clickstreams, on the other hand, are the digital traces someone leaves when using a website or application by recording the path and actions taken during the visit.

Do not ignore dark data

Dark data is the data that should not be used or used. It is data that you collect and store but do not actually process and use for a specific purpose. The amount of data not used and left in the dark is considerable and is often ignored. For example, your company collects web analytics data in real time, but stores that data for 30 days and then deletes it. At the same time, you may store customer order information in a separate database. The two records are never connected or used by the same departments within your company. There is no reason why you should ignore this data. Companies that have embraced a culture of open data have found ways to use this “dark data”. They can be used for new product development, marketing campaigns and a variety of other activities.

Use AI and ML

Big data can be used to process and make sense of huge amounts of data, but they are not so good at understanding relationships. Artificial intelligence and machine learning are two technologies that can help you sort large amounts of data and find patterns and insights that would be difficult to discover manually. However, it is important to understand that not all big data systems are the same. Not all systems are able to handle the immense amounts of data that AI and ML require. Before you invest in a new big data system, make sure it has the power to process the data you’re processing.


Big data is not just a passing fad. It is a fundamental change in the way we collect, manage and use information. Companies that take advantage of big data will be able to significantly increase their productivity and profit. If you want to invest in the future of your business, investing in big data is one of the best decisions you can make. With the right systems and infrastructure, your business can harness the power of data to make smarter decisions, build better products, and deliver a better customer experience.

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